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Modern businesses have discerned the true value of generative AI: the democratization of art, automated workflows, and substantial cost savings. While some companies rush to adopt the technology no matter the risks, others stay on the sidelines, discouraged by challenges. So, how do you integrate generative AI safely and effectively, turning it into a powerful tool rather than a risky liability for your business? Generative AI strategy consulting is the answer.

Cloud adoption does not guarantee cost-efficiency; in fact, it often results in higher expenses due to reactive decisions, lack of financial governance, and other factors. To prevent this, an accurate assessment of all factors and hidden costs is essential.

In April 2025, EffectiveSoft held its second hackathon around generative AI, where analysts, developers, designers, testers, and other professionals teamed up to turn their ideas into working prototypes within two days. For one of our software engineers, Uladzimir Poddubny, it was a first-time experience.

Major companies like Spotify, Salesforce, and Duolingo are already using large language models (LLMs) to improve podcast recommendations, facilitate financial analytics, and deliver hyper-personalized experiences to global users. Following their lead, more businesses have begun integrating LLMs into their operations. But with an impressive list of large language models, choosing the right one becomes a challenge.

The EffectiveSoft team is expanding and strengthening its expertise with the addition of Anna Aleksina as our new global Human Resources director. We are thrilled to welcome Anna, an experienced professional dedicated to fostering a strong company culture and effectively navigating the challenges of the global tech workforce.