Anastasia Chmeleva - EffectiveSoft
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“Design is about always thinking ahead. Actually, I believe this principle applies to any field where products are created for user interaction since usability in product development is always a key focus. That’s why it’s vital to ask as many questions about the solution as possible before starting the design phase.”

Anastasia Chmeleva

Graphic Designer

About

Anastasia is our talented Graphic Designer, with a bachelor’s degree in visual design and media and over four years of hands-on experience in the field. Specializing in branding, social media design, marketing campaigns, brandbooks, and presentations, she develops and maintains EffectiveSoft’s brand identity across both internal and external channels. She is also responsible for designing our company’s branded merchandise. Anastasia’s talents were showcased in the creation of the visual concept for the Dakar marketing campaign, which captured the spirit of adventure and challenge central to the rally.

Your banner brilliance and meticulous approach to merchandising development have set a new standard. I am confident that customers will eagerly snap up this merchandise.

Arina Lozyuk

Head of Marketing

Articles by Anastasia Chmeleva (1)

4 months ago 35 min read

Best AI tools to enhance your graphic design workflow
In a world where technology evolves daily, incorporating the latest advancements is crucial to success. “Artificial intelligence” and “neural networks” are no longer just buzzwords but important tools utilized in various fields, including graphic design. These technologies are capable of executing simple routine tasks and generating complex design concepts, serving as invaluable assistants for designers.
  • Artificial intelligence
  • Design

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