Happy holidays - the message from EffectiveSoft CEO Alexander Kachaev
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Happy holidays – the message from EffectiveSoft CEO Alexander Kachaev

As the year 2024 comes to a close and we are ready for the next one, I’d like to take a moment and speak directly to everyone who’s been a part of this journey—our clients, partners, and team.

2024 wasn’t just a year of milestones or challenges—it was a year of meaning. Every decision, every solved problem, and every breakthrough mattered—not just for the business but for the impact we’ve created and the connections we’ve strengthened.

What drives me—and, I know, drives so many of you—isn’t just about developing ideas or hitting targets. It’s about overcoming challenges, pushing limits, and doing it alongside people who care deeply. And 2025 isn’t a “fresh start”. It’s about building on what we’ve already begun and letting it take us further. Next year isn’t about “what’s next”; it’s about “what’s more”.

So, my wish for all of us this season is to use this moment to rest, reflect, hug your loved ones, and refuel. Let’s get 101% ready to dream big, ask tough questions, and step boldly into the unknown. That’s where the magic happens.

Thank you for being part of this story. Let’s make 2025 a year we’re proud of—for what we build and how we build it. Together.

 

Warm regards,

Alexander Kachaev

CEO

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