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The solution allows auto retailers to smoothly integrate online shopping capabilities into their web pages to considerably improve customer experience.
Our client, a digital sales services provider for auto dealers and brands, needed to speed up the development of their platform, enriching it with two new modules—taxes calculation and trade-in value estimation. To realize the idea, EffectiveSoft was called in.
Digital sales services provider
Europe
Web modules
JavaScript, Node.js, AWS
The app we developed allows auto retailers and manufacturers to incorporate e-commerce services into their existing web solutions and showrooms. Extended warranties, paint and tire protection insurance, or smart key replacement options—using this app, businesses can offer customers the opportunity to purchase additional options online.
When integrated into the website, the solution provides simplified shopping and checkout processes turning the website and store into a single omnichannel experience. Buyers can start their shopping journey in-store and receive checkout links to complete the process from home, or start online and finalize the transaction in-store.
Beyond these core functionalities, the e-commerce system captures leads by gathering data on website visitors, thereby helping convert them into customers. The orders and leads are tracked with a back-office CRM app providing personnel with necessary information to bolster sales.
With the app, clients can upload necessary vehicle photos and documents, thus enabling experts to verify a trade-in value online and save time on an in-store inspection. This section also allows customers to schedule an in-person meeting with a sales assistant if desired.
The sales tax calculator automatically determines sales tax rates during online shopping by checking the seller’s location and the buyer’s address.
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