Modernizing a digital banking platform

Our client, a large financial institution within a prominent international banking group, faced mounting challenges due to a fragmented, outdated infrastructure that was hindering business growth and threatening to impact customer satisfaction. Key pain points included:

• Outdated software. The client relied on legacy banking software that was difficult and expensive to scale, manage, and support.
• Disparate systems. Mobile and internet banking services were supported by separate systems from multiple vendors. This led to operational inefficiency due to limited integration capabilities, resulting in higher operational costs,reduced flexibility, and wasted resources on unnecessary functions.

Recognizing the urgent need for a comprehensive overhaul of its digital infrastructure, the financial institution partnered with EffectiveSoft to develop a robust and flexible platform.

We designed and implemented a comprehensive digital banking platform to replace the outdated infrastructure with a modern, unified solution. This includes:

• Mobile banking apps. We developed native iOS and Android apps, prioritizing an intuitive user experience and seamless navigation to ensure exceptional usability.
• Internet banking. EffectiveSoft’s developers provided a robust internet banking platform accessible from any device.
• Client authentication and authorization center. Our team replaced the outdated authentication center and streamlined security measures by modernizing the one-time password generation.
• Bank loyalty program. Our engineers built a loyalty system designed to enhance customer engagement and retention by offering a range of incentives such as cashback, exclusive offers, and tiered benefits based on account activity.
• Commission management system. We implemented an advanced commission management system for payments and transfers, enhancing fee control, minimizing the need for manual intervention, and reducing errors.

We successfully transformed the client’s digital infrastructure by creating a modern, unified solution that provided our client with significant benefits in terms of operational efficiency, reduced costs, and improved customer experience. We shifted from multiple vendors to help our client achieve cost savings, implemented new security features, and facilitated communication between customers and operators.

Moreover, the user-friendly mobile apps and internet banking platform boosted customer satisfaction and loyalty.