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“For me, the key is to care. I’d rather not start at all than take on something that doesn’t drive me or spark passion. Paying attention, taking responsibility, and forming emotional connections with people and situations—these are what truly help me move forward.”

Arina Lozyuk

Head of Marketing

About

Arina Lozyuk, Head of Marketing at EffectiveSoft, is an inspirational leader of her team and a skillful expert adept in developing successful marketing initiatives. Arina continuously perfects her competence with professional achievements—recently she obtained a master’s degree in digital marketing at London Business School. She fosters a productive and collaborative environment among her team members, encouraging them to achieve outstanding results.

Combining over 12 years of proven track record in creating impressive marketing strategies and a profound understanding of cutting-edge tactics and business needs, Arina focuses on building a powerful brand that resonates with our partners. Analyzing marketing efforts, aligning them with the company’s goals and identifying and seizing opportunities, she is one of the key people behind the company’s success.

Arina has an amazing ability to find solutions to even the most tricky challenges. She is remarkably hardworking and fully committed to her work. Arina is a great leader who motivates and inspires others to work as a team. Since she joined the Company, the communication between departments has developed into an effective collaboration.

Anna Petrenko

Content Marketing Lead

Leaders

Principal figures

Tatyana Koryakina
Chief Executive Officer at EffectiveSoft Poland
Vlad Movsikov
Technology Director
Vlad Lenski
Director of Business Operations
Mark Minehart
Chief Technology Officer
Darya Shkarubo
Head of Sales
Anna Aleksina
Global Human Resource Director
Andrei Ratkevich
IT Director
Alexey Galushko
Delivery Director
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