About
Mark brings over 3 decades of leadership in software product development, blending deep technical expertise with a sharp business mindset. As CTO of EffectiveSoft, he partners with clients to solve complex business challenges through innovative digital solutions. With a proven track record across industries like healthcare, fintech, and real estate, Mark is passionate about helping software companies accelerate product delivery, modernize architectures, and scale intelligently.
His specialties include:
- Agentic AI and ML systems modernizing business operations and processes
- Data platform integration for transparent data intelligence and decision-making
- Cloud-native architectures and scalable infrastructure
- Continuous quality and DevOps enablement
- Modern software development lifecycle (SDLC) practices
- Leadership development
- Startup advisory and coaching
Mark thrives at the intersection of technology and business—helping organizations move faster, build smarter, and stay ahead in a competitive digital landscape.
