E-commerce site for vitamin supplements

Vitami Ltd. is a company passionate about health and fitness, specializing in scientifically-formulated vitamin supplements. For their products, they wanted to launch an online subscription service.

However, their vision extended beyond the pure off-the-shelf solution. They needed a responsive, scalable Shopify e-commerce site that followed specific design wireframes and included a robust content management system (CMS), all with a robust infrastructure for efficient software development, maintenance, version control, and continuous integration tools.

They sought out EffectiveSoft expertise to create and implement their ideas.

EffectiveSoft responded to the challenge by creating a mobile-optimized, fully featured e-commerce site, tailored to encapsulate Vitami’s vision.

When faced with the issue of integrating the Git repository framework with the Shopify platform that offers no direct compatibility, our engineers employed the Slate toolkit, enabling seamless code synchronization between the Git repository and the website as well as continuous integration.

To elevate the user experience, we implemented lazy loading and recharge plugins, accelerating website performance and ensuring that visitors could access information instantaneously.

For an intuitive and easy shopping process, we implemented a clear three-step user journey accompanied with user-friendly subscription management.

Marketing tools were complemented with promotional offer plugins, SEO optimization, and multi-channel sales integration. We also enhanced the site’s social media sharing capabilities and integrated Google Analytics to help Vitami make data-driven decisions and polish their marketing strategies based on user behavior insights.

Vitami Ltd. now operates a user-friendly online store with efficient content management, effective promotional strategies, and integrated sales channels. The integration of marketing and analytical features empower Vitami with increased visibility and enhanced customer engagement.